Maximise the value of every single visitor to your website by investing in the way your stock is presented.
The automotive market is more saturated than ever before, meaning that today’s vehicles are equipped with complex features and capabilities that can be difficult to explain. Lengthy lists and descriptions included on traditional VDPs do little to inform and educate online shoppers, especially in a mobile-first world. As a result, many consumers are forced to leave a dealer’s website to conduct additional research and are often targeted to a new site through online advertisement, losing a prospecting customer altogether.
GardX AD-Vantage Feature Tour enables automotive dealerships to protect margins by showcasing value-added vehicle features to online shoppers without the users having to leave their website. Designed specifically, to help dealers and OEMs, Feature Tour helps increase gross margins by showcasing the key features and options included on their vehicles.
Feature Tour F&I
Research suggests that the earlier in the journey that you present a product to a consumer the far more likely they are to purchase that product when it comes to doing a deal.
Feature F&I has been designed to expose a consumer your products far earlier in the sales journey, from the moment the consumer has arrived at your website and starts looking through your used cars they can review all the products that you offer in conjunction with the sale of the vehicle.
By doing this we have proven results that suggest that those consumers are far more likely to purchase a product when they buy the vehicle.