It is no secret that digital marketing isn’t just a revolution happening in the future anymore - it is the present and it is here to stay.
The Automotive sector is rapidly advancing with the use of video being at the forefront, and with good reason: companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t (Buffer).
Consumer confidence in remote decision making is increasing, meaning the need for video is more important than ever. So, with that in hand, we’ve compiled five powerful reasons to use video in your dealership today!
1. Video Boosts Conversions and Sales
Research states that people who watch a video of a product are as much as 85% more likely to purchase (Wordstream).
Google loves video, meaning that it is a great way to increase your SEO, leading to more website visitors, in turn leading to more enquiries and more potential sales. Google notes that you are 53 times more likely to show up first on a Google search if you have a video embedded on your website, with the average user spending 88% more time on a website with a video on it (Biteable).
Do you have a video embedded on yours?
2. Video shows great ROI
Did you know that 83% of businesses believe that video gives them a good ROI (Wyzowl). Even though some video production can be costly – short and sweet videos using a platform such as GardX AD-Vantage B2See can be created from as little as £50 a month.
Videos don’t have to be perfect - it really is the content that matters. Latest research shows that viewers are mostly put off by videos that don’t explain the product or service clearly enough and that low quality and poor design didn’t matter nearly as much (Wyzowl).
3. Video builds trust and transparency.
Breakdown perceptions and stereotypes by using video. Video gives the customer a more intimate and honest view of your dealership. Personalisation in video has been found to significantly improve people’s trust and empathy with a business, which directly translates into increased purchase and behavioral intent.
Buying a car is one of the biggest investments we are likely to make which is why trust within a dealership and in salesman is key. People buy from brands that they trust and video is a great opportunity for you to establish that direct, personalised connection.
4. Video appeals to mobile users.
Ofcom states that people are on average online for 24 hours a week – that’s an entire day every week online.
With such a big audience, video and mobile now go hand in hand. eMarketer’s recent report states that more than 75% of worldwide video viewing is on a mobile (eMarketer).
Mobile video allows you to engage with your customers regardless of the time or their location, all with a tap of a button.
5. Save time with video.
Unfortunately, life today is too busy to have time to read long product descriptions or dig deep into services. Video adoption in the automotive industry has been driven by the need to address the ‘time-poor’ consumer who demands even greater levels of personalisation.
So video is pretty important for business, right?
That’s why we have established a cost effective and fast solution to managing, showcasing and delivering your videos, social media videos and contacting your database for marketing: GardX B2See.
GardX B2See allows you to capture, view and manage videos all through a single app and via the live portal. It brings a unique personalisation to videos that customers connect with that fits seamlessly into and enhances your sales process.
Interested in trying video within your dealership?