Gardx International Ltd have proven themselves once again as being at the forefront of the Industry, extending its digital offering by acquiring a majority shareholding in B2See Video Ltd. B2See Video Ltd is an innovative automotive video business specialising in Sales, Aftersales, Marketing, Social Media and Merchandising videos.
B2See Ltd, founded by Ben McDowell and Jonathan Hermans has established itself as an innovative, agile provider of video solutions, placing the needs of the client first by offering bespoke development and providing a significant financial advantage to its dealers.
The move will see Gardx continue to develop their Digital Strategy. The all new ‘merchandising’ video module is designed specifically with the intention of increasing penetration of Paint Protection, Insurance products and Gardx Wheelgard with some dealers already achieving an extra 10% in product penetration and the incremental profit this delivers.
Gardx Digital Director Billy Coutin says “As the car buying journey continues to become more internet based, the need to use innovative solutions to ensure dealers can present the right products to their consumers at multiple parts of the sales process has become paramount to retain Dealer profitability. We see B2See video as a perfect way to complement our existing SpinCar platform to keep consumers engaged throughout the sales journey. With the addition of the Sales, Aftersales, Marketing and Social Media modules we believe we have a complete solution that we can offer to our Dealers to cover all areas of vehicle presentation and product merchandising for a substantial commercial saving”.