In August GardX International Ltd. launched into the Latin American countries of Chile, Peru & Colombia, making this their first enterprise in South America.
GardX have been actively supporting Inchcape’s Plc’s global Ignite Strategy to have best in class products and services across their emerging territories. The first three dealer groups endorsing this strategy in LatAm are: Williamson Balfour Motors SpA in Chile, Inchcape Motors Peru S.A., and PracoDidacol Grupo Inchcape in Colombia.
“Paint and Interior protection is a new retail concept for these markets and following an initial engagement session held in Chile back in March, we’ve been working hard on the product certification, translation and sales process integration to ensure these Inchcape owned operations optimise the potential for both their customers as well as their bottom line profits”,commented Richard Hage who heads up GardX’s International development programme.
Inchcape Group’s F&I Manager Paul Elder commented: “Our two-week product launch centred around sales and application training within the primary markets of Santiago in Chile, Lima in Peru and Bogota in Colombia which is where our regional head offices are based. We represent 13 franchises across these three countries and are delighted to provide these markets with a new product
Further markets have already been identified for this new global partnership between GardX International and Inchcape Plc., where the benefits GardX can deliver to both the dealer and the customer have been clearly demonstrated.