GardX Protection announces official partnership with BMW Group UK

GardX Protection are proud to announce they will be the official supplier of Paint and Interior protection products to BMW Group UK Ltd replacing BMW Seal and Protect.

This announcement follows a review of the market by BMW UK and feedback from several BMW and MINI Retailers on the current product and competition. This review prompted a full commercial tender.  Intensive product/application testing and commercial evaluation was carried out to ensure BMW UK sourced the best product for their Retailers and customers. 

Richard Price, Aftersales Director for BMW UK Ltd fully endorses and supports this partnership: “We are pleased to announce that we have appointed GardX Protection as the new supplying partner for our paint and interior protection product. This partnership with GardX provides BMW and MINI Retailers with a product that has additional customer and retailer benefits and the full support of the GardX professional account management team. This GardX team will work regularly with BMW and MINI Retailers sales staff to maximise product sales”

Victor Coutin, Managing Director of GardX Protection is delighted and looks forward to working closely with the team at BMW UK: “we are very proud to partner with BMW UK. This is an outstanding achievement for GardX and very well deserved. I have no doubt the product; account management and support that we deliver to the BMW and MINI UK Retailers will significantly increase their incremental profit and enhance their customer experience.

The new BMW and MINI paint and interior protection product will be called “Protect X”.

The launch of Protect X is scheduled for 18th January 2016, where it will be available in participating BMW and MINI Retailers.